Earth Day Review: Beauty Industry Stakeholders Unite; TerraCycle Influence Grows; New Sustainable Products
There was no drought of sustainable beauty news surrounding Earth Day 2021. Announcements show companies innovating in eco-friendly directions and collaborating to promote green packaging and recycling.
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Chloé Rose Naturelle Intense, Coty’s first refillable fragrance, makes its 2022 sustainability report along with green science to replace D5 silicone and the company’s partnership with LanzaTech NZ to create fragrances using ethanol made from captured carbon emissions.
Extended producer responsibility legislation passed last year in Maine and Oregon and is being considered in other states, including New Jersey and Hawaii as of January 2022. The Independent Beauty Association is concerned about a patchwork of laws forming across the US that would significantly challenge small and mid-sized companies.
Garnier is formulating with less water, packaging with less virgin plastic, and kicking off a consumer outreach campaign to educate consumers and encourage them to take green steps as well. Recent launches from the brand include a Whole Blends Shampoo Bar range and new Fructis meeting of hair care with skin care.