Unilever Stepping Up Pricing To Offset Rising Costs While New Businesses Continue To Fuel Growth
“We are still managing in COVID times,” says CEO Alan Jope during Unilever’s 22 July call to discuss fiscal 2021 first-half results.
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Unilever plc dialed up prices almost 4% in the third quarter in its Beauty and Personal Care division, more than offsetting volume decline to achieve 2.6% underlying sales growth to €5.7bn. Outstanding brand innovations include refillable deodorants and eyeshadow palettes and biodegradable shampoo.
Firm extends invitation to startups in livestream commerce, shoppable media, group buying, and gaming commerce to submit for the chance to pitch to Unilever beauty brands as part of the company’s Positive Beauty Growth Platform.
Paula’s Choice ticks skin-care and e-commerce boxes at a time of increased wellness and home shopping demand. The balance it strikes between acknowledging consumer ingredient preferences and upholding scientific method may also be part of the brand's appeal.