GSK Consumer Healthcare Launches Its First 'Carbon Neutral' Toothbrush In Germany
German consumers are now able to buy GSK Consumer Healthcare's first "carbon neutral" toothbrush under the popular Dr.BEST brand. If successful, the Dr.BEST GreenClean technology will be applied to other global GSK brands like Sensodyne.
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Haleon says it “supports the overall ambitions” of the European Commission’s proposals for a new Regulation on Packaging and Packaging Waste, but has “serious concerns” about the timelines established in the proposal, for example that all medicines packaging should be recyclable by 2035.
In 2021 the consumer health industry ramped up its sustainability efforts, with many firms publishing ambitious “net zero” transition strategies. As 2022 gets underway, recyclable or reusable packaging and consumer behavior change stand out as priority areas for further work, alongside carbon emissions reduction. To counter potential accusations of “greenwashing,” companies must be truthful and transparent about their ESG progress.
GSK Consumer Healthcare plans to introduce fully recyclable packaging for its leading oral health brands, and has made a commitment to reducing the plastic in bottles of its Advil pain-relief line.