Leading Personal-Care Companies Building Platform For Scoring Products’ Environmental Impacts
“The aim is to co-design an approach that is brand-agnostic, and which provides consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology,” say Henkel, L’Oreal, LVMH, Natura, and Unilever in a recent release.
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Cosmo’s extraction technology harnesses the volatile fragrance molecules of flowers, fruits and other natural ingredients using only air, without the need for heating, cooling or chemical solvents used in conventional scent extraction, L’Oreal says. A tuberose extract is first in line for use in a perfume targeted for launch in 2024.
Garnier hair care is first in the US to implement L’Oréal USA’s Product Impact Labeling system – scoring all products in the line against 14 environmental factors – before Kiehl’s, L’Oréal Paris and CeraVe follow suit.
Henkel’s Dial soap brand launches Concentrated Refills, soap packets that use 95% less plastic compared with a replacement soap bottle. On the ingredient front, biotech Sensegen is targeting the taste, smell and beauty markets with novel ingredients that it says are plant-based and gentler on the planet than agriculturally derived or petroleum-based ingredients. More news in brief.