Gatorade Laughs Last About BodyArmor Claims
Coca-Cola's BA Sports argued video comparing its BodyArmor and PepsiCo business Stokely-Van Camp’s Gatorade flavors was a “social media joke” not an ad claim.
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Coca-Cola appeals to National Advertising Review Board NAD attorneys’ recommendations that it discontinue label, social media and website claims Powerade has “50% more electrolytes* vs the leading sports drink” and “50% more electrolytes vs. Gatorade Thirst Quencher.”
Greater awareness of Fast-Track SWIFT and improved understanding of cases appropriate for the process have nearly doubled the number of SWIFT cases evaluated by the National Advertising Division over the past 12 months, NAD attorney Daniel Range said at the NAD 2022 conference in Washington.
NAD concludes using “Only Sports Drink” above descriptions of BodyArmor drinks in less prominent text misleadingly implies the products alone have no artificial sweeteners, flavors or dyes or have “potassium packed electrolytes.” Industry self-regulation group rejects Gatorade challenges that BodyArmor social media videos made false and misleading comparisons between the sports drink lines.