Perrigo Picks At Industry Self-Regulation Group Measuring Flosser Market By Units, Not Sales
Appeals NAD Decision On Oral-B Marketer P&G’s Challenge Of Plackers ‘#1 Brand’ Claim
Executive Summary
NAD says “equivalized” sales data Perrigo submitted to support claim didn’t provide an accurate measure of flosser product category; instead, “un-equivalized” data P&G submitted were accurate measure. Perrigo counters that the decision conflated separate product categories as well as dismissed appropriate data.