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Perrigo Picks At Industry Self-Regulation Group Measuring Flosser Market By Units, Not Sales

Appeals NAD Decision On Oral-B Marketer P&G’s Challenge Of Plackers ‘#1 Brand’ Claim

Executive Summary

NAD says “equivalized” sales data Perrigo submitted to support claim didn’t provide an accurate measure of flosser product category; instead, “un-equivalized” data P&G submitted were accurate measure. Perrigo counters that the decision conflated separate product categories as well as dismissed appropriate data.



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