AI Beauty Solutions Firm Perfect Corp. Going Public Through SPAC; Cosmetics News In Brief
Perfect Corp. will combine with Hong Kong-based special purpose acquisition company Provident Acquisition Corp. and list on the Nasdaq Stock Exchange in a transaction expected to close in the 2022 third quarter. Sequential Skin launches microbiome in vivo testing to companies assessing product or ingredient impacts on skin flora. More cosmetics news in brief.
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Sally Hansen has seen a 300% increase in shades viewed on its website, and a 120% increase in intent to buy, since it introduced Perfect Corp.’s AR-based virtual try-on tool, the beauty tech firm says. French nail-color specialist Manicurist is the latest to partner with Perfect for its Green Flash brand.
Living Proof will be first out of the gates with the new AI Haircare Advisor from beauty tech firm Revieve. The digital tool is designed to go beyond modeling hair color and tone effects, leveraging consumer input and selfie to match with hair cleansing, conditioning, and styling products.
Sequential Skin, whose genetic and microbiome home test kit sells for $149, raised $1.65m in a seed round announced on 11 October. The UK/Singapore biotech will use the funds to roll out the kit in the US while extending its B2B offering to skin care, hair care and health care companies for clinical trial and product validation purposes.