P&G Launches Crest Densify Toothpaste, Mouthwash Formulated To Re-mineralize Enamel
While active ingredient stannous fluoride is standard for toothpastes, firm says its product’s “premium formula,” used twice a day, re-hardens enamel and prevents future decay by creating 24-hour density protection against density loss.
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Color of the toothpaste, which P&G North America oral care chief says is “only one of its kind on the market today,” changes from blue to pink after two minutes of brushing.
Inflation's impact on consumer spending will be front and center in sector’s quarterly reports, beginning with J&J on 19 April. Potential impact also from price hikes common from most firms since early 2021 in response to increasing costs. Russia’s invasion of Ukraine also will prompt comment.
Colgate Optic White line with Pro Series teeth-whitening toothpaste contains 5% hydrogen peroxide; P&G’s Crest Whitening Emulsions + Overnight Freshness offers convenience of overnight use.