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E.l.f. Cosmetics, CeraVe Skin Care Reign Among US Teens’ Favorite Beauty Brands

Executive Summary

US teens identified e.l.f. Beauty as their No. 1 cosmetics brand and CeraVe as their favorite in skin care in a survey by investment bank Piper Sandler Companies. Respondents, who are spending more on average on core beauty products in 2022, also identified growing preference for “clean” offerings and shopping in Ulta stores.

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