Shiseido Skin Care For Gen-Z Men; e.l.f. Cosmetics For Gamers; Summer Beauty Launches In Brief
L’Oreal Paris delivers permanent hair color designed specifically for men, Shiseido targets new skin care to Gen-Z males, and e.l.f. Beauty continues to play nice with gamers, launching a limited-edition Game Up cosmetics range. More product launch news in brief.
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H&M opens two flagship H&M Beauty stores in Oslo where consumers can shop for cosmetics, skin and hair care, to create one-stop shop for beauty and fashion. Each store is about 300 square meters within existing H&M stores and with its own entrance, offering its own beauty label products along with 80 third-party brands.
Kohl’s reports its Sephora at Kohl’s beauty store-within-store has brought 1 million new customers – largely young and diverse – since it launched last August, with $2bn in sales targeted by 2025.
E.l.f. Beauty’s sales grew 26% to $122.6m in the fiscal 2023 first quarter, leading the Oakland, CA-based firm to increase full-year projections. According to company leadership, e.l.f. is capturing market share at a rapid clip while expanding distribution, notably in pharmacy retail.