P&G To Test ‘Benign Elasticity’ Seen In Q2 With More Pricing Planned
“A world in which all of the market growth is driven by pricing is obviously not sustainable,” CFO Andre Schulten acknowledged in P&G’s fiscal 2023 second-quarter earnings presentation. The firm remains focused on investing in its brands and driving household penetration while weathering economic headwinds and taking additional pricing in February.
You may also be interested in...
Procter & Gamble Co. reports net sales in the fiscal third quarter advanced 4% reported, 7% organically. US consumers are sticking with the firm’s brands, including Pantene and Vick’s, despite higher pricing taken through March, while China shows steps in recovery with 2% organic growth in the quarter.
An end to US COVID-19 PHE on 10 April doesn’t end inflationary pressure on prices for consumer packaged goods. OTC, supplements and personal care product firms could be reporting consumers during Q1 were going along with price increases, opting for less expensive options or buying less.
Color of the toothpaste, which P&G North America oral care chief says is “only one of its kind on the market today,” changes from blue to pink after two minutes of brushing.