Bayer Aspirin Tackles Cardiovascular Risks In ‘Official Sponsor Of Fans’ Hearts’ Campaign
It’s airing campaign ads during regional NBC Sports broadcasts and nationally on FOX, ESPN, ESPN2 and NBA TV starting 6 February. While Super Bowl annually is among most watched TV programs worldwide, Bayer notes in 2021 around 57.5m US viewers watched digital live sports at least once a month.
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Bayer's head of R&D and chief scientific officer David Evendon-Challis talked to Medtech Insight about the company's prescision health business, including a holistic and personalized approach to digital self-care.
Like other big global OTC players, Bayer Consumer Health is stepping up its investment in digital self-care. In the first part of an exclusive interview, HBW Insight catches up with the company's head of R&D and chief scientific officer David Evendon-Challis to dig deeper into the rationale for setting up a new 'prescision health' business unit, including why a holistic and personalized approach to digital self-care increases trust in long-loved and science-backed brands.
Bayer hopes its innovative Aspirin-branded Heart Risk Assessment Tool will reach 100m in the US and its planning an international roll-out, the firm's general manager and vice president of pain and cardio, US, Kelly Fanning tells HBW Insight in an exclusive Q&A. Fanning also explains what Bayer is doing to manage the current surge in demand for Aspirin in the US, UK and Europe.