Private Equity Firm Yellow Wood Plans Refresh For Suave Beauty, Hair Products In US, Canada
Suave hair and beauty brand getting new home in US and Canada at private equity firm Yellow Wood Partners, which plans to grow line through innovation, marketing and distribution. Unilever maintains ownership in other regions.
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Gregg Renfrew will start as CEO at the company she founded on 1 February. Separately, International Flavors & Fragrances taps J. Erik Fyrwald to succeed Frank Clyburn as CEO, Inter Parfums reports fiscal 2023 full-year results, Yellow Wood Partners acquires Chapstick, and more.
Private Equity Firm Buys 20 ‘Iconic And Classic’ Personal Care Brands From Unilever After Suave Deal
Yellow Wood Partners LLC, a Boston-based private equity company that purchased Suave in North America from Unilever PLC early this year, has signed a binding offer to acquire 20 more personal care brands from the UK firm with its planned acquisition of Elida Beauty.
In Europe in particular “consumer sentiment is deteriorating,” CFO Graeme Pitkethly said during the firm’s 27 October third-quarter earnings call. Unilever has more pricing actions planned but recognizes that consumers are having to make trade-offs due to inflation and private label is gaining share in some product categories.