Over The Counter 6 March 2023: A Guide To Post-Pandemic Consumer Healthcare Marketing, With Kaizo’s Kerry Lennox
In this episode, HBW Insight speaks to UK PR firm Kaizo’s associate director Kerry Lennox about consumer healthcare marketing in the post-pandemic context. With consumers bombarded by healthcare messaging and increasingly anxious about their health and wellness, Lennox explains how OTC firms can play a key role in supporting responsible self-care. As trust shifts away from governments and scientific experts towards front-line healthcare professionals like pharmacists, OTC brands are becoming more important to consumers, helping them “tune back in” to science-based health and wellness while supporting this crucial part of the healthcare ecosystem.
These and all other podcasts are available on the Informa Pharma Intelligence channel on Apple Podcasts, Google Podcasts, SoundCloud and TuneIn - and also now on Spotify Podcasts - and via smart speakers if one of these platforms has been set up as your default podcast provider.
Over The Counter Theme Music
Copyright 2019 Licensed under a Creative Commons Attribution (3.0) license