FTC ‘Organic’ Guidance Could Help To Curtail Litigation; Comments On 'Green Guides' Update Due 24 April
Amin Talati Wasserman partner Angela Diesch on the possibility of FTC "organic" advertising guidance
The US Federal Trade Commission is accepting comments through 24 April on potential updates to its Guides for the Use of Environmental Marketing Claims, aka “Green Guides,” including on whether it should address “organic” product advertising. Angela Diesch, a partner at law firm Amin Talati Wasserman, discusses.
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Cosmetics industry stakeholders agree the US Federal Trade Commission’s “Green Guides” are ripe for an update. Issues old and new need to be addressed and state-level laws and regulations taken into account along with national and international programs and standards, say leading companies, trade associations, and consumer advocacy groups in comments to the agency.
The Organic Trade Association expects the USDA final rule to “protect organic integrity throughout the supply chain,” promote consumer trust, and incentivize cosmetics brands to seek certification under a more robust National Organic Program. But foundational problems linked to alleged organic deception in beauty and personal care still exist.
FTC asks for comments on whether it should consider issuing guidance on “organic” and “sustainable” claims in an update to its Green Guides. Commission will collect public comments for 60 days beginning mid-January for first update to guides in 10 years.