‘From Excedrin’ Greets Consumers At Top Of Haleon’s Head Care Supplement Packages
UK firm adds Excedrin brand to packages for Head Care Proactive Health, Replenish +Focus and Replenish +Sleep supplements. Voltaren brand added to packaging for supplement formulations intended to improve mobility and reduce joint paint.
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The global market leader in consumer health is now Haleon following its separation from GSK after more than two years of planning.
P&G could be using a door left open in FDA’s 2015 proposed rule that questioned the safety of offering co-packaged supplements and drugs. With OTC drug and supplement firms always looking to drive sales growth, competitors large and small could follow P&G through the door.
OTC drug packages with separate containers of a product's daytime and nighttime formulations could be mislabeled under US FDA’s proposed rule, as well as co-packaged products with little similarity in use, such as an oral analgesic sold in tandem with a topical pain relief product.