Plaintiffs’ Bar Is Ignoring Your ‘Free Of’ Claims Guidance – Cleaning Products Industry To FTC
In addition to expanded guidance on “free of” claims, the American Cleaning Institute seeks additional guidance on claims related to compostability, degradability, recyclability and recycled content. Comments to the US FTC on proposed revisions to the agency’s “Green Guides” were due on 24 April.
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Cosmetics industry stakeholders agree the US Federal Trade Commission’s “Green Guides” are ripe for an update. Issues old and new need to be addressed and state-level laws and regulations taken into account along with national and international programs and standards, say leading companies, trade associations, and consumer advocacy groups in comments to the agency.
FTC asks for comments on whether it should consider issuing guidance on “organic” and “sustainable” claims in an update to its Green Guides. Commission will collect public comments for 60 days beginning mid-January for first update to guides in 10 years.
Coty’s and Shiseido’s respective CoverGirl and BareMinerals, both self-proclaimed creators of the clean beauty movement, deceive consumers with their toxic-free, good-for-the-planet advertising into buying PFAS-laced cosmetic products, plaintiffs allege in recent complaints. Plaintiffs against Coty point to the company’s Sustainability Report as further evidence that its promises and practices don’t line up.