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Ulta Working To Combat Surging Retail Theft As Q1 Sales Rise 12.3%

Executive Summary

Ulta Beauty says consumers are being more selective in their spending but show “continued willingness to splurge and treat themselves.” The company is implementing additional mitigation strategies in its stores – including placing fragrances in locked cabinets – to combat organized retail theft that is expected to slightly reduce its operating margins for the full year.

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