Circana: New Product ‘Pacesetters’ In 2022 Included Two Oral Care Brands, Ethnic Hair Care
Executive Summary
Oral-care startup quip and two P&G offerings – Mielle Organics and Crest Whitening Emulsions – ranked among the top 10 new ‘pacesetter’ non-food products in the US in 2022, according to Circana, the new name and rebrand of The NPD Group and Information Resources, Inc. post-merger.