US Ninth Circuit Affirms: P&G’s Pantene ‘Nature Fusion’ Claim Passes Reasonable Consumer Test
The Pantene Pro-V front-label claim is ambiguous, not misleading.
Executive Summary
The Ninth Circuit agreed with California's Northern District that plaintiff Sean McGinity did not sufficiently show that a reasonable consumer would be misled by the “Nature Fusion” claim on Pantene Pro-V products when taking into account both front and back labels. However, the representation does flirt with “greenwashing,” two of the judges said.