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What You Need To Know About The EU Green Claims Directive, With PHD’s Jo Stephenson

Executive Summary

In this episode, HBW Insight looks at yet another piece of EU sustainability legislation, this time the Green Claims Code. Sustainability expert Jo Stephenson, managing director of PHD Marketing, explains the background to the legislation, which proposes detailed rules for companies that wish to make environmental claims. Although companies are not required to make green claims, and may choose not to given these stricter rules, Stephenson points out that companies will soon be required to record and report extensive environmental data, so may as well use this information to create robust and credible green claims. Being used to strict rules on making health claims, consumer healthcare firms are in a good position to embrace and even benefit from this new framework, Stephenson also points out.


Further Reading

European Commission Lays Down ‘Zero Pollution’ Gauntlet To Consumer Health Industry

AESGP Annual Meeting: Sustainability Optional Now, But Not For Long, Warns Haleon

AESGP Annual Meeting: OTC Antifungals, Antivirals Could Become Rx In EU

EU Packaging Regulation Presents Challenge And Opportunity For Consumer Health Industry

Personal Care Next Target For UK Competition Authority ‘Greenwashing’ Audit

UK Consumers Want Greener Manufacturing, Recyclable Packaging And Better Information

HBW Insight’s Key Takeaways From 2021: #2 Get Serious About Sustainability

Sustainability In Consumer Health: How The Major European Players Are Tackling The Climate Crisis

Further Listening

Over The Counter 20 Dec 2021: Navigating The UK Green Claims Code, with PHD's Jo Stephenson

Over The Counter 9 May 2023: Progressing The Global Self-Care Industry’s Sustainability Agenda With GSCF’s Padmaja Kamath

Over The Counter 25 Apr 2023: Why Sustainability Is The Only Sustainable Business Model, With Bayer Consumer Health’s Daniella Foster

Over The Counter 6 March 2023: A Guide To Post-Pandemic Consumer Healthcare Marketing, With Kaizo’s Kerry Lennox

These and all other podcasts are available on the Informa Pharma Intelligence channel on Apple PodcastsGoogle PodcastsSoundCloud and TuneIn - and also now on Spotify Podcasts - and via smart speakers if one of these platforms has been set up as your default podcast provider. 

Over The Counter Theme Music

Warm Vacuum Tube by Admiral Bob (c)

Copyright 2019 Licensed under a Creative Commons Attribution (3.0) license

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