NAD Advises ‘Natural’ Soap Maker To Stop Calling Competing Products ‘Detergents’; Appeal Incoming
Executive Summary
The National Advertising Division advises Dr. Squatch to discontinue claims for its newly launched Jukebox Soap characterizing competitor soaps as "detergent,” as the claim – while technically true – may falsely disparage competing products and mislead consumers based on their common understanding of the term.