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NAD Advises ‘Natural’ Soap Maker To Stop Calling Competing Products ‘Detergents’; Appeal Incoming

Executive Summary

The National Advertising Division advises Dr. Squatch to discontinue claims for its newly launched Jukebox Soap characterizing competitor soaps as "detergent,” as the claim – while technically true – may falsely disparage competing products and mislead consumers based on their common understanding of the term.

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