Over The Counter 11 Sept 2023: Trends Shaping The OTC Industry Today, With BSS Consulting’s Birgit Schuhbauer
Executive Summary
In the second part of HBW Insight’s exclusive interview with OTC industry veteran Birgit Schuhbauer, we discuss the trends that will shape the future of consumer health. Drawing on her extensive experience in OTC, most recently as global vice president of J&J’s Self Care franchise and president of the AESGP, Schuhbauer gives her views on consumer shifts towards self-care and prevention, digitalization and e-commerce, supply chain resilience and sustainability. Schuhbauer also offers an insiders perspective on moves by companies like Kenvue and Haleon to spin out as independent OTC players, and the implications for Rx-to-OTC switch.
Further Reading
Self-Care Saving Taxpayers $120bn Per Year, Could Increase To $180bn By 2030
Bayer Consumer Health’s Evendon-Challis On The ‘Huge Potential’ Of OTC Digital Therapeutics, AI
NEXT On The Agenda: A Digital Incubator To Propel Consumer Health Care
Further Listening
Citeline podcasts are available on Apple Podcasts, Google Podcasts, SoundCloud and TuneIn - and also now on Spotify Podcasts - and via smart speakers if one of these platforms has been set up as your default podcast provider.
Over The Counter Theme Music:
Warm Vacuum Tube by Admiral Bob (c)
Copyright 2019 Licensed under a Creative Commons Attribution (3.0) license
You can find the contact details for Birgit’s new company, BSS Consulting, here