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NARB Agrees: Jukebox Is Natural Soap, But That Doesn’t Make Competing Products ‘Detergents’

Executive Summary

Unilever prevails in its case against Jukebox soap maker Dr. Squatch, which claims it markets “really, real soap” made through the cold process saponification method, whereas most other purported soaps are synthetic detergents. The National Advertising Review Board panel has upheld the National Advertising Division’s decision finding such claims misleading even if technically true.

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