NAD’s Laura Brett Looks At 2024: ‘Clean Beauty,’ Influencers, Health Claims, Dark Patterns And AI
Brett discusses the BBB National Programs division’s plans for beauty and wellness activities in the new year, the ongoing challenge of getting influencers and brands to disclose material relationships, the FTC’s Health Products Compliance Guidance, and more in a 28 November interview with HBW Insight.
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Most US beauty shoppers say "clean" is an "extremely" or "very" important factor when purchasing beauty products, but they continue to seek high-quality ingredients and factor in price, says CleanHub, a Berlin-based advocacy organization that surveyed more than 500 US consumers on the subject.
Beauty and personal-care companies using ‘clean’ labeling and advertising should clearly define the term and ensure consistency across marketing messages, attorneys said at the BBB National Program Inc.’s 18 July webinar, ‘Getting Clean Beauty Advertising Right.’
Cosmetics industry stakeholders agree the US Federal Trade Commission’s “Green Guides” are ripe for an update. Issues old and new need to be addressed and state-level laws and regulations taken into account along with national and international programs and standards, say leading companies, trade associations, and consumer advocacy groups in comments to the agency.