Horoscopic Hair Color; ‘Unleash Your Inner Shower’; AromaPassions ‘Dupes’; Beauty Marketing In Brief
Executive Summary
eSalon has teamed with a professional astrologer to provide consumers with customized hair color that “bring[s] out the best of your zodiac sign.” Meanwhile, method has expanded its personal-care offering with shampoo and conditioner items in conjunction with a new shower-themed campaign, P&G’s Native brand launches Whole Body Deodorant, and AromaPassions a new “dupe” perfume discovery set.