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Super Bowl LVIII: L’Oreal’s NYX To Kick Off First Ad; Dove Returns With Body Positivity Message; More

Executive Summary

L’Oreal’s NYX Professional will make its debut alongside rapper Cardi B at Super Bowl LVIII in Las Vegas on 11 February. Unilever’s Dove for women returns to the Big Game after 18 years, e.l.f. Beauty will take the field for the second year in a row, and P&G revives its ‘Battle of the Paddles.’

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