Super Bowl LVIII: L’Oreal’s NYX To Kick Off First Ad; Dove Returns With Body Positivity Message; More
L’Oreal’s NYX Professional will make its debut alongside rapper Cardi B at Super Bowl LVIII in Las Vegas on 11 February. Unilever’s Dove for women returns to the Big Game after 18 years, e.l.f. Beauty will take the field for the second year in a row, and P&G revives its ‘Battle of the Paddles.’
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'Close To A Perfect Quarter': E.l.f.'s Retail Partners Adding Shelf Space For Brand As Growth Streak Continues
E.l.f. Beauty, Inc. says retailer CVS will more than double its shelf space in US stores in spring 2024, while Walmart will provide more space for the e.l.f. brand this summer. In a 6 February earnings report, the Oakland, Calif.-based firm reported its sales jumped 86% in the fiscal third quarter to $270.9m.
E.l.f. will launch its first TV spot during Super Bowl LVII, while FENTY Beauty has introduced a limited-edition makeup collection in anticipation of Rihanna headlining the halftime show. Veteran P&G will have a strong presence again this year, both during the game and in the lead-up on social media.
Over The Counter 1 March 2024: The Emerging Benefits Of ‘Beauty-From-Within,’ Featuring Kenvue’s Paul LaTerra
In this episode of Over the Counter, HBW Insight speaks to Paul LaTerra, Director, R&D, Global Hair and Scalp for Kenvue, a New Jersey-based consumer health company that markets skin care brands Neutrogena, Aveeno and Lubriderm. We discuss growth of the beauty-from-within supplements market, how the products complement topical skin care and hair formulas and the growing body of research demonstrating significant skin and hair health benefits.