Aquaphor ‘Preservative-Free’ Lip Products Contain ‘Well-Known Preservative’ – Class Action Complaint
Beiersdorf AG joins Johnson & Johnson Consumer, Inc. and a growing host of food product marketers in federal court defending against allegations of false advertising regarding preservatives-free claims.
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‘No Preservatives’ Class Actions Come For Cosmetics; Neutrogena ‘Preservative Free’ Shampoo Targeted
The plaintiffs’ bar may be turning its sights on cosmetics companies after focusing primarily on food and beverage firms in recent years with class actions alleging preservative-free fraud. The trend accelerated after Celsius Holdings, Inc. settled a related case last year to the tune of $7.8m.
The J&J spinout and Neutrogena and Aveeno owner says the challenge facing its Skin Health and Beauty business is not about brand equity or online performance as much as in-store in the US, where it has underperformed. CEO Thibaut Mongon outlined planned investments, expected to drive growth acceleration in Kenvue’s fiscal 2024 second half, at the CAGNY 2024 conference.
Whether called “dark patterns,” “shady” online marketing practices, or simply deception on the internet, the issue has taken on high importance at the US Federal Trade Commission and is being tackled by new laws in a growing number of states. Amin Talati Wasserman partner Lauren Aronson discusses in this interview with HBW Insight.