US Supplement Marketers Continue Punching For Consumers’ Attention Through Celebrity Athletes
Executive Summary
Nutrabolt sponsors Top Rank boxing in Las Vegas three days before Super Bowl; iHerb collaborates with former heavyweight champion Mike Tyson; actor, athlete and ZOA Energy co-founder Dwayne Johnson touts line extension at GNC; and Roar Beverage collaborates with Peloton instructor Jess Sims.