US Supplement Marketers Continue Punching For Consumers’ Attention Through Celebrity Athletes
Nutrabolt sponsors Top Rank boxing in Las Vegas three days before Super Bowl; iHerb collaborates with former heavyweight champion Mike Tyson; actor, athlete and ZOA Energy co-founder Dwayne Johnson touts line extension at GNC; and Roar Beverage collaborates with Peloton instructor Jess Sims.
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“Gronk” motivates for Optimum Health; Osaka promotes paid paternal leave with Bobbie Baby; MidOcean changes CEOs at QualiTech; Nutrabolt expands revenue chief’s oversight; Gratziani climbs higher on Herbalife ladder; and Enzymedica adds Natural Group COO.
Two energy beverages and an energy supplements roll out including Azoth's Total Energy, a supplement positioned to “counteract worker fatigue” without caffeine; former heavyweight boxing champ Mike Tyson enters supplement ring with CopperGel pain relief;and more news in brief.
Since closing at a 14-year low of $8.07 the day of the execs’ transactions, Herbalife shares trend steadily up from close of $8.26 on 20 February to $8.83 on 29 February. Some execs sell back some shares on 25 February at $8.67.