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CoverGirl TikTok Post With 95M Views Demonstrates Coty’s Rising Influencer Clout – CEO Nabi

Executive Summary

CoverGirl Simply Ageless Skin Perfector Essence foundation was the focus of a TikTok influencer post that attracted 95m views, showing the power of Coty’s rapidly expanding influencer game, says CEO Sue Nabi. Nabi discussed the firm’s influencer strategy and results in the firm’s fiscal 2024 second quarter presentation.

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