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Over The Counter 18 Mar 2024: How AI Is Revolutionizing Personalized Wellness, With Bioniq’s Marni Allen

Executive Summary

In this episode, HBW Insight dives into personalized wellness with Marni Allen, chief marketing officer at tailored supplements manufacturer Bioniq. Named as one of EY UK's 50 Women to Watch in 2022, Allen has over 20 years’ experience in consumer healthcare, and is now working with Bioniq to create the next generation of bespoke wellness products for consumers across the world. As well as its top tier at-home blood test-based service, Bioniq also offers an affordable questionnaire-based option, which leverages the power of AI to analyse users’ nutritional needs and provide unique supplement formulations in the post. Although personalized wellness is still somewhat niche, Allen suggests that AI-based models like Bioniq offer an attractive option for traditional consumer health companies looking to get into this fast-growing market.

Further Reading

Wellness In 2024: Expect Growth Fueled By Digital And AI-Powered Personalization

‘Faster, Better, More Efficient’ – Why Bayer Is Investing In ‘Precision Health’

Bayer To Launch Healthy Aging App As Part Of Personalization Push

J&J Sees ‘Enormous’ Potential In Personalized And Digitally-Supported Self-Care

‘We’re Not In The Market For Gimmicks’ – RB's Head Of Disruptive Innovation On Personalization And Digital Health

Post-COVID Consumers Want Digitally Enabled, Personalized And Continuous Self-Care

Nurish By Nature Made Extends Pharmavite Into Personalized, Subscription VMS Market

Direct-To-Consumer Tests Opening The Door To Personalized Medicine

Further Listening

Over The Counter 22 Jan 2024: The Promise Of AI For Consumer Health, Pt 1, With The Exponential Club’s Nick Tate

Over The Counter 5 Feb 2024: The Promise Of AI For Consumer Health, Pt 2, With The Exponential Club’s Nick Tate

Over The Counter 13 Nov 2023: How OTC Companies Can Respond To Preventative Health Trends, With Simon-Kucher & Partners

Over The Counter 11 Sept 2023: Trends Shaping The OTC Industry Today, With BSS Consulting’s Birgit Schuhbauer

Over The Counter 20 March 2023: The Shape Of The Global OTC Market To Come, With IQVIA Consumer Health's Amit Shukla

Citeline podcasts are available on Apple PodcastsGoogle PodcastsSoundCloud and TuneIn - and also now on Spotify Podcasts - and via smart speakers if one of these platforms has been set up as your default podcast provider. 

Over The Counter Theme Music:

Warm Vacuum Tube by Admiral Bob (c)

Copyright 2019 Licensed under a Creative Commons Attribution (3.0) license



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