GuruNanda’s ‘Reverse Cavities’ Claims On Coconut Oil Rinse Meet NAD SWIFT Review
The Fast-Track Decision Is A Reminder That Companies Are Responsible For Influencer Claims
Executive Summary
Oral Essentials filed a Fast-Track SWIFT review case with the National Advertising Division against competitor GuruNanda LLC, whose endorsers claimed its pulling oil could reverse cavities. The marketer agreed to ensure that claims in question were discontinued.