OCA, Organic Purists File Complaint Against "Cheaters" With Obama's USDA
This article was originally published in The Rose Sheet
The Organic Consumers Association and a triumvirate of like-minded personal-care brands are leveraging recent court proceedings and the recommendation of the National Organic Standards Board in a complaint filed with the U.S. Department of Agriculture, claiming rampant organic "fraud.
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The Organic Trade Association expects the USDA final rule to “protect organic integrity throughout the supply chain,” promote consumer trust, and incentivize cosmetics brands to seek certification under a more robust National Organic Program. But foundational problems linked to alleged organic deception in beauty and personal care still exist.
According to a California district court order, the National Organic Program is for foods and nothing from Congress or USDA to date suggests that federal legislation should preempt state law when it comes to organic personal-care marketing. A consumer suit seeking class-action status against Kiss My Face for false advertising will move forward.
Dr. Bronner’s again urges USDA to hold personal care firms to same standards required of food under its National Organic Program. Veteran firm’s suit against The Hain Celestial Group was dismissed Aug. 8.