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SmartLabel Billed As Product-Info Solution For Inquisitive Shoppers

This article was originally published in The Rose Sheet

Executive Summary

Firms including Procter & Gamble, Unilever and Colgate-Palmolive are among early adopters of the Grocery Manufacturers Association's SmartLabel platform, designed to provide shoppers with additional information on food and personal-care products, among others. The Environmental Working Group is critical of the program, largely due to its reliance on QR codes to route consumers to the SmartLabel site.

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