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P&G Marketing Laces Up For Another Super Bowl Appearance, Along With Rookie E.l.f. Beauty

Executive Summary

E.l.f. will launch its first TV spot during Super Bowl LVII, while FENTY Beauty has introduced a limited-edition makeup collection in anticipation of Rihanna headlining the halftime show. Veteran P&G will have a strong presence again this year, both during the game and in the lead-up on social media.

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