P&G Marketing Laces Up For Another Super Bowl Appearance, Along With Rookie E.l.f. Beauty
E.l.f. will launch its first TV spot during Super Bowl LVII, while FENTY Beauty has introduced a limited-edition makeup collection in anticipation of Rihanna headlining the halftime show. Veteran P&G will have a strong presence again this year, both during the game and in the lead-up on social media.
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Oakland, CA-based e.l.f. Beauty is significantly increasing its full fiscal year 2023 sales estimate, predicting 38%-39% growth after third quarter sales soared 49% to reach $146.5m. CEO Tarang Amin discusses the white space opportunities contributing to a bullish outlook even beyond the fiscal year.
Pop star Rihanna’s Fenty Beauty brand accounted for more than a third of global celebrity beauty brand sales in 2021, finds sports betting site OLBG.com. Jessica Alba’s Honest Company and Kylie Jenner’s Kylie Cosmetics finished second and third, respectively.
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