Analyst Sees Room For Refinement In Growing Natural Cosmetics Sector
This article was originally published in The Rose Sheet
Executive Summary
Kline & Company analyst suggests that product quality in the natural cosmetics sector can suffer when firms are more focused on sustainability initiatives, and certifications going forward should address both components of a natural business and clearly communicate the differences to consumers. The natural cosmetics market is expected to grow around 6% annually over the next five years, Kline says.