Markwins Acquires Bonne Bell, Lip Smacker In Bid For Youth Market
This article was originally published in The Rose Sheet
Executive Summary
Deal with Aspire Brands, expected to close this month, will round out Markwins’ portfolio, which includes wet n wild, Physicians Formula and Black Radiance cosmetics, enabling it to cater to “beauty consumers of all demographics, inclusive of age, ethnicity, lifestyle and preference,” the firm says.