Lauder Tailoring Strategy To Meet Millennials, Makeup Demand
This article was originally published in The Rose Sheet
Executive Summary
Lauder is deemphasizing anti-aging in favor of instant-benefit skin care and positioning skin care as a base for optimal makeup results, among other tactics to engage Millennials and drive sales. Company executives discussed Lauder's evolving approach across product categories, along with a new cost-savings initiative dubbed Leading Beauty Forward, during its third-quarter earnings calls May 3.