Nearly 80% of the “toxins” detected in the Breast Cancer Prevention Partners’ cosmetics analysis were fragrance chemicals undeclared (lawfully) on product labeling, according to the NGO, which seeks regulatory changes to mandate full ingredient disclosure. Industry is calling the report misinformation, but it’s garnering media attention and being cited by the sponsor of a new cosmetic reform bill in the House.

The Los Angeles-based natural product trailblazer says it will be positioned to use 100% bio-based claims – and USDA’s corresponding certification logo – thanks to its new plant-based preservative system. The innovation should serve as a signal to the wider industry and FDA that 100% plant-based skin-care products are possible, the company’s founder suggests.

Mainstream personal-care brands using "all natural" claims have been the favored targets of plaintiff attorneys seeking settlement payouts, but now category pioneers including California Baby and Kiss My Face are under attack for softer "natural" claims – and they may be more inclined to defend their natural status, according to California-based attorney Angela Diesch.