NSF International Launches Cosmetic Verification Program For ‘Consumer Assurance’
This article was originally published in The Rose Sheet
The independent standards and testing organization will perform cosmetic toxicology reviews, evaluate labeling claims, test products for contaminants and audit facilities to ensure GMPs compliance as part of its new verification service. NSF’s program and Product Verified mark may be more appealing to mainstream brands than other standard-and-seal models, which include “EWG Verified: For Your Health.”
You may also be interested in...
NSF’s Contents and Claims Certified Guideline for beauty and personal-care products should position companies well for compliance with new US regulations under the Modernization of Cosmetic Regulations Act, the organization says. NSF senior leaders discuss in an interview with HBW Insight.
Rose Sheet's coverage of consumer litigation targeting personal-care companies for deceptive claims, among other alleged violations, yielded some of its most-read stories in 2017, based on online analytics. Trends are likely to carry over and, in some cases, pick up steam in 2018.
NSF International has put its cosmetic product verification program on ice due to lack of interest since its launch in April 2017. Meanwhile, more than 1,000 products from 75+ brands have earned the "EWG Verified" mark, and the NGO says interest is higher than ever following Walmart's announcement in September that it will begin pushing vendors to pursue the verification.