Top Beauty Firms’ ‘Oil-Free’ Cosmetic Claims Targeted In US Courts
Proposed class action plaintiffs against L’Oreal USA, Johnson & Johnson Consumer and E.l.f. Cosmetics allege that “oil-free” claims are false and misleading when applied to products containing dimethicone, tocopheryl acetate, jojoba esters and/or other members of chemical functional groups constituting oil.
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Putative class actions filed in recent years against leading beauty companies and retailers for alleged false and misleading “oil-free” claims on cosmetic products appear to be drawing to a close, more often than not via undisclosed settlements.
Are botanical claims equivalent to natural claims? Can hair truly be repaired? What constitutes “oil-free”? Such are the questions raised in growing litigation against cosmetic product companies under consumer protection statutes around the US, Conkle, Kremer & Engel attorneys say.
Locke Lord, LLP senior counsel Sharon Blinkoff shares perspective from her experience defending smaller cosmetics companies against US class action plaintiff demands and litigation.