Wellbeing And Science Trends Will Drive Prebiotic And Probiotic Growth In 2021
Shifts in consumer health behavior towards prevention and science-based products will boost a global probiotics market that is already worth $40bn and is growing by 7% every year, says OptiBiotix CEO Stephen O'Hara.
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USANA Health Sciences’ Active Nutrition range, one of its biggest launches, places the focus of health and wellbeing on the gut microbiome for overall healthy body, rather than centering on weight loss.
More than 446,000 people in Brazil have died from COVID-19, the second-highest total in the world after the US. Bioresearch Life’s probiotic strains shown to boost the immune system, a health benefit in demand as consumers try to remain coronavirus-free.
"Now it's up to us to look where can we accelerate our portfolio, in which areas and where can we grow the most and deliver good value for our customers,” says CEO Andreas Fibig.