L’Oreal Joins Heavyweights Tackling Sustainable Surfactants With Geno Biotech
L’Oreal, Kao and Unilever have partnered with Genomatica, Inc. (Geno) to develop sustainable surfactants by replacing feedstocks such as palm oil and fossil fuels with biotech alternatives.
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Cosmo’s extraction technology harnesses the volatile fragrance molecules of flowers, fruits and other natural ingredients using only air, without the need for heating, cooling or chemical solvents used in conventional scent extraction, L’Oreal says. A tuberose extract is first in line for use in a perfume targeted for launch in 2024.
Biorius CEO Frédéric Lebreux provided updates on EU Green Deal initiatives including revision of the Cosmetic Products Regulation, as well as regulations in development for green claims and ecodesign, at the Independent Beauty Association’s virtual Technical/Regulatory Forum.
Unilever PLC partners with biotechnology company Genomatica to fund and scale plant-based alternatives to palm oil for personal care and cleaning products.