Kenvue Helps New Parents ‘Unbottle’ Their Anxieties With UK Calpol Campaign
Executive Summary
Kenvue asks new parents not to “bottle up” their anxieties and frustrations with its new marketing campaign for chldren's fever medicine Calpol, offering instead, in partnership with UK children's charity the NSPCC, a forum for them to share their concerns with each other and parenting experts.