Interview: Fugate Attracted By UrgentRx Focus On Branding, Unique Positioning
This article was originally published in The Tan Sheet
Ron Fugate sees UrgentRx not only using some of the strongest marketing strategies he’s known for building a successful consumer health care product brand, but also making headway in new areas important to driving sales for new products.
You may also be interested in...
Best practices help establish a firm’s appeal as an acquisition target, illustrated by the case of Pfizer’s acquisition of Emergen-C maker Alacer.`
I AM opens doors, launches liquids
NBTY is looking to use Ester-C brand recognition and loyalty to gain traction in the mass retail market