USDA’s New Rule To Strengthen Organic Enforcement Falls Short Of Cosmetics Solution
The Organic Trade Association expects the USDA final rule to “protect organic integrity throughout the supply chain,” promote consumer trust, and incentivize cosmetics brands to seek certification under a more robust National Organic Program. But foundational problems linked to alleged organic deception in beauty and personal care still exist.
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FTC ‘Organic’ Guidance Could Help To Curtail Litigation; Comments On 'Green Guides' Update Due 24 April
The US Federal Trade Commission is accepting comments through 24 April on potential updates to its Guides for the Use of Environmental Marketing Claims, aka “Green Guides,” including on whether it should address “organic” product advertising. Angela Diesch, a partner at law firm Amin Talati Wasserman, discusses.
The class action complaint in New York federal court suggests a parity between “clean” and natural claims in the understanding of beauty consumers.
Developing standards explicitly for organic claims in personal care, with a view to policing the sector, is currently low on the NOP’s regulatory priority list, though the National Organic Standards Board recommended it in 2009. The USDA’s Agriculture Marketing Service is taking comments to inform NOP regulatory priorities and holding a public listening session on 21 March.